AI Insights · Timothy · January 2022
Top 5 Celebrity Games Performance in Nigeria Q4 2021
In Q4 2021, celebrity-themed mobile games saw varied performance in Nigeria, with some apps experiencing growth in downloads and active users, while others showed fluctuating revenue trends.
In Q4 2021, the performance of the top 5 celebrity-themed mobile games in Nigeria showed diverse trends in weekly downloads, revenue, and active users. Data from Sensor Tower highlights the following insights:
Kim Kardashian: Hollywood from Glu saw some fluctuations in its weekly revenue. Starting at approximately $454 at the end of September, it peaked at around $806 in late October before gradually declining to about $59 by the end of December. Weekly downloads showed a similar pattern with a notable increase to 94 in the week before Christmas. Active users remained relatively stable, fluctuating between 213 and 249 throughout the quarter.
Revue Starlight Re LIVE by Ateam Entertainment Inc. experienced modest weekly revenue, peaking at around $132 in early November. The revenue trend saw a mix of rises and falls, closing the year at approximately $42.
BTS WORLD from Netmarble had consistently low weekly revenue, peaking at about $31 at the end of September. Downloads showed a positive trend, growing from 80 in late September to a high of 148 in the week before Christmas. Active users also saw growth, increasing from 227 to 286 by the end of December.
KENDALL & KYLIE by Glu reported low weekly revenue, maintaining a range between $4 and $11 throughout the quarter. Downloads peaked at 41 in early November but generally remained low. Active users showed slight fluctuations, peaking at 36 in late October before a drop to 10 in late December.
SUPERSTAR SMTOWN from Dalcomsoft, Inc. saw minimal weekly revenue, peaking at $12 in early November. Downloads started at 10 in late September but generally remained low, peaking again at 6 in the last week of December.
For more detailed insights and data, visit Sensor Tower.